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Platform lets users try on Jason Wu NYFW beauty look.
February 12, 2014
By: Christine Esposito
Editor-in-Chief
Lancôme has launched a new interactive program that allows consumers to 'get the beauty look' straight from the runway of Jason Wu 2014 Collection and the cosmetics giants is providing a means for users to take cosmetics for a virtual test run in real time. To celebrate Lancôme and Wu's continued inspired partnership, and salon DreamDry's One Year anniversary, Lancome has aligned with interactive marketing leader FaceCake Marketing Technologies, Inc. to bring a revolutionary...
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